Why Asia’s Business Leaders Should Explore West Africa

Asia’s top executives are eyeing West Africa, and for good reason. The region is undergoing rapid economic transformation, backed by robust infrastructure development, thriving business tourism, and expanding trade corridors. As a seasoned partner deeply rooted in this region, Landtours Ghana is perfectly positioned to deliver seamless, culturally immersive, and professionally enriching experiences for Asian business leaders.

Travel & Tourism in Western Africa is projected to generate US$4.96 billion in revenue by 2025, with a strong CAGR of 9.27% from 2025 to 2030, rising to US$7.72 billion by 2030, according to Statista.com. Across the continent, the Travel & Tourism sector could contribute a massive US$350 billion, creating 18 million new jobs over the next decade. Specifically, business tourism (conventions, conferences, expos) is surging, accounting for roughly 43% of overall tourism revenue in South Africa and contributing significantly across Africa.

china africa tourism

The Abidjan to Lagos Corridor is becoming one of the world’s largest emerging megalopolises, linking major economic centres across Ghana, Côte d’Ivoire, Togo, Benin, and Nigeria. It is expected to house nearly 50 million people by 2035. Massive projects like the US$15.6 billion Abidjan to Lagos superhighway (starting 2026) and the Ivory Coast’s €67 million port logistics upgrade solidify West Africa’s role as a regional trade and transport hub. Regional policies under ECOWAS, such as visa facilitation and integrated transport networks, are actively boosting intra-African mobility.

In Côte d’Ivoire, business travel currently accounts for more than 55% of travel and tourism GDP contributions, far surpassing leisure spending.

With improved infrastructure, political stability, and cultural diversity, West Africa is emerging as a prime business-tourism destination, favoured for both professional events and experiential travel.

Untapped Market Access: West Africa’s fast-evolving economies present first-mover advantages.

High ROI Travel: Executives benefit from efficient infrastructure, strategic connectivity, and growing business ecosystems.

Cultural Integration: Blending business with rich local experiences enhances relationship-building and long-term partnerships.

Scalability: Established and emerging economies like Ghana, Nigeria, Côte d’Ivoire, and Senegal are ready for deeper engagement.

china africa tourism

With decades of experience, Landtours Ghana has cultivated deep ties within the region, enabling unmatched access to venues, local leaders, and hidden opportunities. From executive MICE (Meetings, Incentives, Conferences, Events) to high-level site visits and trade missions, Landtours crafts bespoke itineraries that combine efficiency, professionalism, and cultural insight. Navigating visa protocols, airport transfers, accommodation, and ground transport across ECOWAS corridors and beyond has never been easier; Landtours handles it all.

For Asia’s business leaders poised to tap emerging markets, West Africa offers prime potential, from infrastructure growth and expanding trade corridors to vibrant economic hubs. With Landtours Ghana as your dedicated partner, every trip becomes a strategic, smooth, and culturally enriched journey.